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The site not only looks great, but offers online booking, a new patient special, and highlights exactly what to expect — like how much time to set aside for an appointment, safety measures during COVID-19, payment options, and more. Every page on the site is also carefully optimized for organic search.
Martin’s site has been created to increase the chance that his practice is one of the first results! Website: Brimfield Family Dentistry. More info.
*This post was extensively updated from a post on January 9, 2017. Creating the best dental website for your practice is easier said than done. It takes time to craft an effective site that speaks to your mission, vision, values, brand, services, and business goals. Your website needs to have an informative, yet engaging presence that your patients and potential patients will enjoy interacting with.
At Titan Web Agency, we work closely with our dental clients to ensure their websites have the best chance of success. We’ve put together a robust list of 18 ways you can improve your website and dental marketing today. 1. Professional & Easy to Use One factor that determines if your website will be a success or not is the design.
Minimal clutter. Use a limited color palette, easy-to-read fonts, and a clear layout that’s easy to understand and use. User-friendly navigation. Your menu and search function should be easy to find. Park56Dental does a great job of nailing these 3. Note the simple graphics and layout. This site is easy to read and well presented.
The best dental websites always have at a minimum, these three pages or sections: About (or About Us) Contact Us Services About Us: The “About Us” page is an introduction to your practice. Used properly, it can position you as a leader in your industry and help you build relationships with your patients.
This section of your dentist website should list specific services and link out to separate pages for each basic service you offer. Target service-related keywords on each page and identify the team members who provide each service. Your service pages should answer the questions people ask about the service and allow visitors to make informed decisions.
It should include: Your hours Links to social media Your phone number and full address A map and directions to your practice Remember that every page on your site is an opportunity to target your marketing and establish your brand - dental website design and marketing. Every page on your site should have a call to action asking people to book an appointment or call your practice.
Here are some elements of good UX. Responsive design, meaning a design that adjusts to fit the device being used to access the site. Speed, meaning that your dental website should take less than 3 seconds to load. Use this free tool to check your website's speeds. User-friendly navigation, meaning that it's easy for people to find what they want on your site.
SEO is the secret to getting your site to rank on Google, Bing, and other search engines. It's also the key to effective marketing. Let’s look at some of the elements of SEO for dentists websites - orthodontist website design. Keywords. Choosing the right keywords to target is essential. Local keywords and keywords chosen for voice search are your best options.
The sitemap tells search engines which pages are on your site and where they’re located. You can use Google Webmaster Tools to ask Google to crawl your website. SSL encryption. Google now penalized sites without SSL encryption. To encrypt your site, you’ll need to download and install a security certificate on your website.
7. Photos Images are compelling to dental website visitors and demonstrate the work you do at your practice. I recommend pictures as opposed to stock photos. Before-and-after photos are particularly popular because it’s easy for patients to imagine themselves with brighter, whiter, and straighter teeth if they can see the work you have successfully completed for others.
Most online bill-pay options will link directly to your accounting software. Including a “Pay Online” CTA on your homepage makes it easy for patients to choose this option, freeing up valuable time for your staff. You can also use it in your marketing to attract new patients. 10. Video Video is one of the most popular forms of online content.
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